Extending reach through geographic or category expansion
Moving into new territories and categories is a radical strategy that can create major potential for incremental business growth. To succeed, it requires a precise understanding of market dynamics, consumer behaviour and the competitive landscape of the specific markets that you target. This is precisely what the Kantar TNS global network delivers.
With experts in all key markets and research solutions that have been proven globally, we are perfectly equipped to provide our clients with the in-depth local and sector insight that they need to unlock new avenues for growth in markets worldwide.