This year, we’ve tightened our focus to examine five key themes, creating a report that mixes the most notable trends with evidence-guided predictions and insightful thought leadership.
What triggers your brand and what your brand triggers is revealed in the way people make decisions. Whether unconscious processing prevails or brain gymnastics triumph, shoppers make decisions under the influence of persuasion that occurs in each of the three stages of the decision journey.
Smart marketers know that the strongest creative achieves more impact with less spend. So how do you go to market with the most effective creative, whilst combating shrinking market research budgets and shorter creative development timelines?
Brand equity is one of your business’s most valuable assets, proven to drive revenue and growth.
Innovation clearly contributes to brand growth. An analysis run on the BrandZ database shows that the most innovative brands are the ones that grow faster.
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